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  • Writer: Fraser Williams
    Fraser Williams
  • Oct 23, 2018
  • 1 min read

The stereotypes we see in media have

for a long time been very traditional but lately the inclusivity of a more gender fluid approach has made its way into mainstream media. But how good or bad are these stereotypes on us and on how we think

Will gender become the new commodity for the mainstream

To begin we must define gender. Gender used to be defined male and female but the term has changed over modern times to be a word to describe a role that anyone and everyone takes on in various ways

Studies on teens show that viewing more teen movies such as mean girls will increase negative stereotypes of Friendship and gender roles.

But even Bollywood is swapping gender roles with devika sharma and Isha molhotra calling them not stable and constantly in a state of flux

Gender has played a big role in advertising from the more traditional reinforcing of the male female divide with the marketing of products like beer and kids toys but lately has been taking a trend to be more gender neutral and what was once a great ad now becomes outdated as seen by the decline of the Aussie bloke and how advertisers don't use the stereotype anymore

Ultimately gender being included into mainstream media can be seen as inclusive or divisive but whatever camp you're on it will be profitable to everyone involved


 
 
 

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